What sets us apart from our competitors is how we leverage our technologies, and use our own networks, to build your brand online. How many of our competitors can really say they have 1+ million people in their backyard? It is always more powerful when someone else mentions you, than you mentioning yourself. Some call this word of mouth marketing, we call it, our serendipity effect. This ability not only sets us apart from our competitors, but will also set you apart from yours.
Multiple Social Platform Strategies +
Unlike some of our competitors, we love to collaborate with existing internal teams and identify new niches, tribes and pockets of potential clients to engage with. We love Twitter but also work with Instagram, Facebook and LinkedIn.
Advanced Engagement & Reach Reports +
We work with Sprout Social for Advanced Reports which are now available on IOS and Android Phones. You can now track how your team is engaging and quickly identify both opportunities and training gaps with your team.
IIROC & REBA Compliance Friendly +
For those who know IIROC or REBA compliance rules, we understand your pain. We provide strategic, tactical and training support for the strictest of compliance teams.
Industries BHIVE is interested in working with
Healthcare Industry +
Digital communications and particularly, social media, are taking root in the day-to-day operations of people across the health care spectrum. Patients, doctors, nurses, and other health care professionals are using social media tools to work and communicate more effectively. Digital tools such as Google, YouTube, Facebook and Twitter are used to research medical information, share symptoms, seek out communities, and offer opinions about doctors, treatments, drugs, and health plans.
Insurance and Financial Services +
Like the real estate industry the insurance and financial planning industries are stuck in the past in how they market to potential clients. They traditionally are trained to use the phone to call 100 prospects that might turn into 10 meetings and they are will likely close 2-4 deals if they’re good. The problem is people are answering the phone less and less after every passing year and Millennials are very hesitant in accepting financial advice from someone who random calls or mails them something. Social media use is the way to break down barriers to this specific demographic, but also the Gen-X group, and build trust. When it comes to this type of industry it’s all about building trust and open communication channels like Twitter and LinkedIn help solve this issue.
Real Estate and Brokerages +
If there is one industry where social media use is starting to be more widespread is in the real estate industry. The problem though is that so many of these agents are using it very poorly. The industry is built on two things: building prospects through referrals and “push and pray” marketing like bus bench ads. These agents who use social media poorly are stuck in the idea that if I put enough messages out with my name attached to them I will snag a few prospects. The problem is your potential audience doesn’t want to be talked at, they want to be talk with.Expect this industry to see gains over the next year, but they will be slow as long as marketing training is not a high priority for these active agents. Those who are active on social networks now, and do it well, are cleaning up and there will be more soon.
Travel and Tourism Industry +
The Sandals, Four Seasons, and Disney World’s of the travel and tourism industry have leveraged social media very, very strongly over the last few years. Adoption rates are high among the very large players in the industry, but the medium and small players are still very far behind. Yes, they are using Trip Advisor often to their advantage, but compared to the behemoths of a very competitive travel and tourism industry these smaller resorts and attractions have the most to gain from taking a gentle leap into social media marketing.Take the Gran Bahia Principe all-inclusive resort chain. There are dozens of these high quality resorts and they are well known to those who travel on a regular basis to Mexico and the Caribbean, but their social media presence is fairly weak and too centralized given their size and reach. Strong adoption of social media, specifically Facebook, Pinterest, and Instagram, at the resort level would help build long lasting relationships and loyalty for months or years after an initial visit. Guests build relationships with great staff and experiences at a resort, not a logo making the decentralized social media presence important in establishing loyalty and will result in more return visitors instead of simply bargain travelers looking at only the cost.Email marketing is being used by many resorts, which is a solid start, but it is impersonal and not effective in convincing a visitor to throw down a large amount of money instantly. Strong social media plans and training will serve as a way to try and keep visitors coming back long after they leave, and also give a running highlight of the resort or attraction that the brand can market and control unlike Trip Advisor reviews and photos.
Crowdfunding Industry +
If there’s one thing that differentiates crowdfunding from previous types of fundraising, it’s the social fuel that makes a successful campaign possible. Without social networking, promotional efforts fall largely on paid advertisements or social gatherings. And if you’re crowdfunding, odds are that the expense both of those alternatives require make them a far from an ideal solution.
By contrast, sending out an e-mail and a handful of Tweets a few times a week is manageable, highly effective, and cost efficient. But this raises the question: what exactly are the best practices for social media promotion, and how different are those rules when it comes to crowdfunding?