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With the use of ad blockers on the rise, malware still rampant and Facebook constantly overstating how well its ad metric works it's a wonder more clients aren't shifting their digital budgets elsewhere.
We've already reported how just three seconds counts as a hit in Facebook's world, even if two of those seconds was spent scrolling past it. Yay auto-play! And we've already told you that programmatic advertising can place your ad on a music piracy, or sex trafficking site. Still, the clients don't learn and the ethically bereft agencies keep charging them a premium for the privilege.
Perhaps it will change your mind if I mention 1983's 2017's biggest bogeyman? That's right, I'm talking about Soviet hackers! Duh-duh-duuuuuuuuuuun.
Despite what many believe about the U.S. Presidential election, zero evidence has been presented publicly that Russia hacked the election or was even behind Wikileaks email dump of John Podesta. When it comes to stealing ad revenue, following the money is a lot easier to do. However, it needs to be pointed out that the cyber security firm hasn't confirmed Russia to be behind it 100% yet but the idea of it being a couple of Russian hackers isn't as far-fetched as say, an entire government behind it.