- Details
BHIVE Social Media Labs has announced the launch of a new platform that allows professionals to manage and post daily tailored content throughout their professional profiles. The web-based software finds and posts smart trending content, so professionals can stay on customer’s minds and connect with like-minded individuals who share the same interests.
“By sharing trending topics and interests on your social platforms, you open up opportunities for discussions. This is the key of social selling – conversations,” -Rod A. Ponce, Founder of BHIVE Social Media Labs
Remaining active daily is not only time consuming and expensive but recently linked to depression as well. BHIVE Labs has seen this trend and more presently the growing challenge for established service-based professionals who compete to remain top of mind with their own networks/clients.
- Details
Part of being a laboratory or the risk of calling yourself a lab is being able to accurately understand models and trends in a way that predicts the future. We started BHIVE Labs to analyze social media opportunities for business, large and small. While there are communication opportunities, ads were never one of them. Ads aren't the answer to businesses on social media and we have made no secret of it from the beginning.
We witnessed the problems with ads early and discovered how not only were they useless, but being sold under false premises. Please have a look at older blog posts to read more about the ad fraud that still exists today. More to the point of this journal entry, we want to revisit an old video we put together almost four years ago. The youtube video was published in February 2015. Click here to watch it again. Aside from the ad fraud problem, there is a more fundamental problem, which is discussed in the video. Facebook is no Google.
To my surprise this week, the economist referred to Facebook as the next Yahoo. Oh my. We don’t think it will be the next Yahoo, but we do think that they will need to accept what they are and have become. Big tobacco. What a yucky way to refer to a company. Facebook’s arrogance can be connected directly to its leadership. Trying to be something they were not. Facebook will never be the internet. Facebook will never be Google. Facebook may be possible the next Yahoo, but we are not convinced just yet. They have an out. Instagram. Unfortunately, they have doubled their ads over the last year and this again will be the recipe for disasters. Let's hope they don't ruin Instagram with their arrogance. Say this with me. Social media Ads suck! Ads do not belong on social media platforms. There has to be another way.
We have been working diligently on a new app that will help its users with everything that we have learned over the last 8 years. The working name of the app is Nectar and it will be coming soon, along with a book written by our Chief Bee and visionary Rod Ponce. Stay tuned and sign up here to be the first to find out. We also launched a fun and exclusive line of BHIVE merchandise. After all, we want the world to know about the bee crisis and those who are working against our small friends. Check it out here, pick up a tee, cozy hoodie or hat and help raise awareness.
Nonetheless, we wanted to share the interesting article we came across this week from the Economist making their argument that Facebook can be the next Yahoo. Time will be the judge.
- Details
Mobile ad fraud rates nearly doubled in 2018 compared to a year earlier, according to a new report from mobile measurement company Adjust. E-commerce is the category of mobile advertising that is most affected, followed by mobile games.
Berlin-based Adjust said it’s no surprise that mobile ad fraud is on the rise. About 7.3 percent of all paid installs — the user downloads that are triggered by paid advertising — were rejected as fake by Adjust’s fraud prevention tools.
Adjust measured 3.43 billion app installs and more than 350 billion events, processing and analyzing 125 terabytes of data per day from 20,000-plus apps in the first quarter of 2018. The company’s goal was to shine a light on how much fraud is currently present in the global mobile ecosystem and to track its effect on the industry in 2018.
Adjust said that SDK spoofing accounts for 37 percent of the fraud. Twenty-seven percent was due to click injection, 20 percent was faked installs, and 16 percent was from click spam.
According to eMarketer, mobile ad spending in 2018 will grow 20 percent to more than $75 billion in the U.S. The research firm also estimates that mobile advertising will rise by 23.5 percent year over year in 2018.
Damage from mobile ad fraud in 2018 could be in the billions. With a 7 percent paid install rejection rate, the damage can be pegged at approximately $4.9 billion.
“Naturally, the fraud rates we see in active rejections only show the level of fraud prevented for advertisers who actually chose to protect themselves,” said Andreas Nauman, Adjust’s fraud specialist, in a statement. “Yet the aggregate amount of preventable fraud is significantly higher. The number of unreported cases of advertisers being victims of mobile ad fraud is undoubtedly a much high number.”
Above: Android fraud is bigger than iOS fraud.