October 28, 2024-Toronto, Canada – BHIVE™ Labs, a leading innovator in AI-powered marketing and HR solutions, is proud to announce the launch of two cutting-edge platforms: BHIVE™ Brand Hives and the BHIVE™ Employee Advocacy Program. These platforms are designed to automate and enhance brand advocacy and employee engagement initiatives, catering to the distinct needs of agencies and HR leaders.

About BHIVE™ Brand Hives

BHIVE™ Brand Hives is an AI-powered social media platform tailored for agencies and marketing professionals. It allows brands to create and manage a network of ambassadors and optimize the reach of their content. The program leverages AI to craft concise blog entries about your organization, which are then shared across the LinkedIn and Twitter profiles of participating brand ambassadors and employees. Users retain the freedom to share other relevant news topics of their choice via the same platform.

Key features include:

  • AI-Generated Content: Create concise and engaging blog entries about your organization.
  • Social Media Integration: Seamlessly share content across LinkedIn and Twitter profiles.
  • Customized Posting: Tailor posts to specific audiences with an intuitive interface.
  • Content Flexibility: Share other relevant news topics in addition to brand-generated content.
  • Brand Consistency: Maintain a consistent brand voice and messaging.
  • Automated Sharing: Opt for automatic sharing of branded content to streamline the process.
  • Performance Analytics: Track the performance of shared content with comprehensive analytics.

About BHIVE™ Employee Advocacy Program

The BHIVE™ Employee Advocacy Program is a powerful tool for HR and talent acquisition professionals. It identifies internal brand advocates who actively share authentic employee content, creating visibility and awareness of the organization as an employer. The program leverages AI to craft concise and engaging content, which is then shared across the social media profiles of participating employees, ensuring a consistent and active social media presence without the need for manual intervention.

Key features include:

  • Content Curation: Curate high-quality content from various sources, ensuring employees have access to the best content for sharing.
  • Customized Posts: Create customized posts with your branding and messaging, ensuring consistency and alignment with your brand.
  • Analytics and Reporting: Track the performance of your employee advocacy program with comprehensive analytics and reporting.
  • Anti-Fatigue Feature: The platform avoids brand fatigue by posting a variety of content, ensuring that the audience remains engaged and interested.

Quote from Rod Ponce, CEO

"At BHIVE™ Labs, we are excited to introduce these innovative platforms that leverage AI to simplify and enhance brand advocacy and employee engagement. As AI continues to change how we work, we believe that simple automations can make life simpler not just for individuals but also for organizations looking to adopt these technologies. Our goal is to empower both agencies and HR leaders with the tools they need to maximize their impact and drive significant business benefits," said Rod Ponce, CEO of BHIVE™ Labs.

Statistical Benefits

Both programs have proven to be highly effective, with several key statistics highlighting their impact:

  • Increased Brand Awareness: Companies with formal employee advocacy programs see a 65% increase in brand recognition and up to 5X more web traffic.
  • Improved Recruitment: Employee advocacy programs attract 58% more top talent and enhance retention rates by 20%. Referrals resulting from employee advocacy efforts have the highest applicant-to-hire conversion rate, accounting for 40% of new hires.
  • Sales and Revenue Impact: 64% of employees participating in formal advocacy programs report that these efforts create business opportunities and open new revenue streams. Salespeople who use social selling as part of their strategy exceed their quota 23% more often than those who do not use social media.
  • Trust and Engagement: Employee-generated content receives eight times more engagement than branded content and is trusted more by potential customers. 76% of people trust content shared by individuals rather than companies.
  • ROI and Efficiency: Large employee ambassadorship programs can generate over $1.9 million in advertising value alone. Automating employee advocacy can save time and resources, allowing HR and talent acquisition teams to focus on strategic initiatives.

Implementation and Support

To implement these programs effectively, follow these steps:

  • Set Goals: Define SMART goals to measure the success of your program.
  • Get Executive Support: Ensure buy-in from leadership and secure necessary resources and budget.
  • Develop Program Guidelines: Provide clear guidelines on what is appropriate for sharing and how to protect sensitive information.
  • Identify Advocates: Identify enthusiastic and knowledgeable employees to serve as early advocates.
  • Provide Training: Equip employees with the necessary training and resources to become effective advocates.
  • Create Compelling Content: Develop content that employees are proud to share with their networks.
  • Encourage and Recognize Participation: Celebrate and recognize employees who participate in the program to motivate others.
  • Measure and Adjust: Regularly measure the performance of your program and adjust strategies as needed.

Conclusion

The launch of BHIVE™ Brand Hives and the BHIVE™ Employee Advocacy Program marks a significant milestone in our commitment to providing innovative solutions for marketing, HR, and talent acquisition professionals. We are excited to see the impact these platforms will have on our clients' businesses and look forward to continuing to innovate and support their success.

For More Information

To learn more about BHIVE™ Brand Hives or the BHIVE™ Employee Advocacy Program, please visit our websites:

BHIVE™ Brand Hives | BHIVE™ Employee Advocacy Program

Contact Us

BHIVE™ Social Media Labs
Email: operator (@) bhive.ca
Phone: 1+ 416 536 8241