The purpose of our news network aka BColonies, is to provide our shared local audiences with news and opportunities to interact locally on a one-to-one basis. While we build more communities at the local level we ultimately have an eye towards growing our existing networks and expanding the reach of our extended community. We would like to thank everyone who has interacted with our BHive News Network project and appreciate the opportunity to clarify for those who do not understand what our intentions are.
Bhive is a small network of under-employed bloggers -- who, by adhering to a sensible business model, seek to bring online social presence to individual professionals and organizations of all sizes. Currently, we are somewhere between a social media agency and a guild of online writers.
So what are we doing? We research things. We are a laboratory. We are a bunch of writers looking to innovate models and create opportunities for our present and future clients. We are not social media gurus or experts, we are like everyone else, when we hear that something is a great tool to use, we need to have some proof of our own. While there is a plethora of information out there, we wanted to test our own socializing model, so as to set an internal benchmark to measure ourselves against.
Unfortunately, there is no cookie-cutter model that can be followed in order to have success using Twitter. Nonetheless, we set out to develop a network and see what other people are doing, first hand. Within its development, we uncovered a multitude of virtual communities and news sources that allowed us to engage in local conversations. We developed a set of internal metrics to measure and predict how long it would take a company/professional to build an organic local audience. Information that we did not readily find during our initial research.
In a nutshell, social media is the new frontier and, as outsiders we chose to blaze our own path -- "Two roads diverged in a wood, and I took the one less traveled by, And that has made all the difference," This is what we believe social media is truly about -- doing your own thing. Whether you have followed our main twitter account, heard about us, or through one of our peripheral accounts (bees), we'd like to welcome you to our small network of friends. Sort of our extended community :)
A. If you have any questions, comments or suggestions regarding our network please feel free to contact us here.
B. Want a little more info on how you can build a community of your own, click here.
C. Want to know a little more about us, click here.
Business communications heavyweight Ragan Communications has teamed up with NASDAQ OMX Corporate Solutions to produce a white paper that unpacks the current social media setups of more than 2,700 businesses and organizations. In “Structuring a Social Media Team” Ragan discovered that as little as 27 per cent of businesses currently have a dedicated social media communicator or team.
It turns out that common strategies, like putting extra effort into search engine optimization and social media campaigns, may spell the death of your site’s conversion rate. If you want site visitors to interact with your web page and become leads, you’d best ignore standard wisdom and employ a few targeted tactics that, while perhaps not raising your unique hit count, will amp up your conversion rate. Once your conversion rate is at the level you want it to be, it’s safe to fall back on social media and SEO.
“Conversion Rate” is an online marketing term that means, quite simply, the number of people who take a desirable and measurable action, such as contacting you or signing up for a newsletter, as a result of visiting your website. Before you spend more money on advertising and marketing, consider reframing your site from the reference point of this key measurement, turning visitors into clients, and clients into loyal repeat customers.