Rising Use of Social Media in #Healthcare

The Healthcare industry is finally starting to embrace social media. Consumers are now, more than ever before, turning to Facebook, Twitter, and blogs to research medical information, share symptoms, and share reviews on doctors and medical devices. View the infographic below for a breakdown of how healthcare patients are using social media in more detail.

Cost of Social Media Fake Fame About $6800

Interesting article posted by John Greathouse from Forbes this past week about the cost of a fake following in social media is about $6800. We strongly suggest you give it a read. It is surprising how many celebrities, actors, politicians and musicians take this route in establishing their social media fame. As we have suggested very strongly in the past social media is about one thing, being social. Connecting with individuals. We are somehow going back in time where customer service is probably more important that the service/product a company sells.

Social responsibility is a must moving forward for any company. Now for those who want to instantly build your social footprint, without building relationships the infographic below will help you get there. For those who want to build their relationships, please find out more information about what we do at BHIVE, here.


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#Crowdfunding, funding in the #socialmedia age

by definition, (alternately crowd financing, equity crowdfunding, crowd equity, crowd-sourced fundraising) is the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.[1][2] Crowdfunding is used in support of a wide variety of activities, including disaster relief, citizen journalism, support of artists by fans, political campaigns, startup company funding,[3] motion picture promotion,[4] free software development, inventions development, scientific research,[5] and civic projects.[6]

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Study Unveils How Big Companies Used Social Media in 2013 #smm

Image by: socialmedia-combo.com

How are companies using social media? How much of their budget goes towards it? What is it mainly used for? Marketing? Crisis communications? Customer Service? Answers to these questions can now be found in a study called “The State of Corporate Social Media 2013”, conducted by Useful Social Media and sponsored by Unmetric.

Based on comments by 850 respondents responsible for organizations, mainly corporations, in the U.S., Europe, Asia, the Middle East, Africa, Central America and South America, companies are pretty serious about social. According to the study, social media is becoming a "CEO-level agenda", with 18 percent of social media experts now reporting directly to the CEO, up from 14 percent in 2012.

Additional findings from the study include:

• 92.5 percent of companies have at least one employee who is completely assigned and dedicated to their social media efforts.


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