With the use of ad blockers on the rise, malware still rampant and Facebook constantly overstating how well its ad metric works it's a wonder more clients aren't shifting their digital budgets elsewhere.
We've already reported how just three seconds counts as a hit in Facebook's world, even if two of those seconds was spent scrolling past it. Yay auto-play! And we've already told you that programmatic advertising can place your ad on a music piracy, or sex trafficking site. Still, the clients don't learn and the ethically bereft agencies keep charging them a premium for the privilege.
Perhaps it will change your mind if I mention
1983's 2017's biggest bogeyman? That's right, I'm talking about Soviet hackers! Duh-duh-duuuuuuuuuuun.
Despite what many believe about the U.S. Presidential election, zero evidence has been presented publicly that Russia hacked the election or was even behind Wikileaks email dump of John Podesta. When it comes to stealing ad revenue, following the money is a lot easier to do. However, it needs to be pointed out that the cyber security firm hasn't confirmed Russia to be behind it 100% yet but the idea of it being a couple of Russian hackers isn't as far-fetched as say, an entire government behind it.
Following up with prospects has always been part of the sales process. And like most aspects of selling, there are effective and not-so-effective ways to go about it. A considerate follow-up can move you closer to a sale. Then there are the “just checking in” type of follow-ups that come off as careless. These (typically rushed) follow-ups tend to cause setbacks, or worse, complete halts.
To help you follow-up in a way that builds trust and moves deals forward, here are five tactics that work in the social selling era.
This is an unfortunate reality in the digital advertising industry today. This is a topic that doesn't receive that much attention since it places both Google and Facebook at the center of the spotlight. This is something that we as a company have stopped recommending to our clients. Below we have listed a series of issues that lie within this pandemic fraud that so inherently exists within our digital community.