Stew Friedman is a Wharton professor who encourages his students to share intimate details of their lives, while the profs down the hall are talking about statistical analysis. But he's aiming a bit higher than the standard business school fare; Stew helps students - and the rest of us - better manage the interaction of four domains: work, home, community, and the private self.

Here's a typical soundbite:

I encourage you to clarify what you care about most, then who you care about most, then discover thru dialogues what you need and expect from each other. In most cases, this reveals you have more room to maneuver than you thought."

Stew argues that simply trying to achieve "work/life balance" is not nearly enough. Instead, you have to choose the people who matter to you, and actively seek opportunities for change that you haven’t seen before. This happens, he says, when you shift your frame of reference to thinking about not just what’s good for you, or your career, or your family, or your community. Instead, you need to look at all four together.

Why should you be using social media for business? It’s simple. In today’s economy, relationships are more important than ever. Social media has become a successful medium for businesses to build relationships, in turn establishing rapport and trust with their audiences.

Why should you hire BHIVE to improve your social media efforts?

We have three reasons:

1. Networking

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A countless number of resources will confirm the fact that the key in any business, whether large or small, is networking. Establishing new connections is imperative to finding new clients, improving your business visibility, and advancing your career. In the past decade, social media has revolutionized the way we network. If you would like some social proof, how did you come across this blog entry and what makes you think we can’t do this same service for you? Hire us.

Before Narendra Modi was elected India’s prime minister five months ago, Shishir Bajpai barely used his Twitter account. Now, he can’t do without it, as Modi attempts to reboot Asia’s third-largest economy.

“Every decision gets posted on Twitter,” the Mumbai-based director at IIFL Wealth Management Ltd., which has $10 billion under management and advisory, said in an interview. “There’s a lot of transparency now.”

While monitoring social media is nothing new for investors, it has become all but indispensable for followers of India’s $1.5 trillion stock market after Modi transformed the way official policy is announced by the oil and finance ministries. The government now uses the network more than any other globally, according to Twitter Inc. (TWTR)’s own data.

Bajpai is among a growing number of money managers using the microblog to understand how Modi is steering the economy. The 64-year-old politician and his ministers are sending dozens of tweets a day, including an Aug. 13 announcement of gasoline-price cuts that preceded the press release by 90 minutes and led to a 1.8 percent drop in Indian Oil Corp. shares.

ICICI Prudential Asset Management Co., India’s second-biggest money manager, is using social media to get a “handle” on the government’s policies, said S. Naren, the firm’s chief investment officer. Birla Sun Life Asset Management Co., India’s fourth-biggest money manager, plans to start looking at Twitter more closely, co-chief investment officer Mahesh Patil said in an Aug. 26 interview.

Brands have spent a lot of time and money working on their social skills. But in digital communities such as Facebook and Twitter, they can seem more like needy hangers-on than actual friends, jumping in on jokes and sometimes grossly misreading the tone of conversations they join, uninvited, in order to promote themselves.

Not surprisingly, consumers are not buying it. According to a study from analytics firm Chartbeat, people are much more likely to pay attention to material on Twitter when it comes from third parties – in other words, people talking about things that really interest them rather than brands promoting themselves.