Twitter vs. CNN

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Is Twitter a threat to CNN? Last week, He's smart to be afraid.

CNN President Jeff Zucker, was quoted as saying "Twitter is a frenemy" and "the network uses, relies on, and is scared by, social media."When key moments of the Boston marathon explosion unfolded, millions flocked to, not their televisions, but their smart phones and laptops, for updates. When the suspects were cornered on a quiet, residential street, it was a resident, not a journalist, who documented and shared the events from his upstairs window via Twitter and Skype. And it was Twitter, not a news station or even a press release that announced the end of the manhunt after the second suspect was found hiding in a boat.

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Twitter for Real Estate and Financial Service Professionals

Real estate news talk is daunting: “GTA house prices continue to climb”. “The number of Canadians expecting to buy a home within two years has dropped dramatically”. “Competition is unrelenting among buyers for too few properties for sale”. “Selling real estate has never been harder”. Toronto has seen housing prices reach the stratosphere over the past ten years thanks to low interest rates, a trend Finance Minister Jim Flaherty has attempted to check by tightening mortgage lending rules, beginning four years ago. Additionally, a surge in the supply of new condominium projects has contributed to a chilling effect on the city’s highrise housing sector since summer 2012—while there’s been no let-up in demand for lowrise houses.

What’s a real estate professional to do? Simple: ramp up their game.

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Banner Ads: Online Advertising’s Dead End

The banner ad has been around for almost two decades now, but it has little to show for itself. Not only is it unimaginative and intrusive, but most readers blithely ignore it. Industry experts agree: the banner ad symbolizes the very worst of what online advertising can offer.

It should come as no surprise, then, that numerous studies show that the banner ad is a dead end, a black hole with no redeeming features. Just look at some of the stats.

In 2012 alone, US users were served a staggering 5.3 trillion display ads, which represented an increase of one trillion since 2009. Each month, the typical Internet user is served a neat 1,707 banner advertisements, while the 25-34-year-old set sees 2,094 such ads in the same time period. You’d think that with such high numbers, banner ads would have a massive influence on potential consumers. But that’s an erroneous assumption.

 

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