- Created: Wednesday, 26 February 2014 13:50
Since the inception of BHIVE, we have been testing a number of different social media outlets. We must report that Facebook is the least favourite for any business looking to connect and engage with their target audience. If you are considering using Facebook for your business, here are three reasons why you should reconsider:
1. Facebook double dings you. First to grow your page and then again to "boost" your message to those you already paid to "like" your page.
2. Little or no engagement. If you are looking to engage people on Facebook, you have to trust Facebook's targeting methods, which you don't know who will see your ad.
3. Chances are the Facebook runs a like farm of their own to justify your investment. I mean, if you look at who is liking you, they are no different than the ones you can buy from "Buy Facebook Like" type websites. Do we have proof? The videos below makes some pretty strong suggestions to that same fact. Facebook fraud? Maybe, but we couldn't say that and risk a lawsuit now. #lol