- Created: Thursday, 19 September 2013 21:22
As a small or medium-sized business (SMB), you wonder how Twitter can help you. You wonder if your efforts on this social network will lead to positive business results.
You can stop wondering.
SMBs are feeling the love on Twitter, and we've uncovered some exciting information that will help you understand the value.
A new survey conducted in May, 2013 by Market Probe International suggests that Twitter users are loyal patrons who will help drive sales and enhance your reputation. Here are some takeaways from the survey:
Followers Turn Into Customers
SMB Twitter followers are more inclined to, not only purchase from a SMB, but recommend them to others. Of the US and UK followers who were polled, 73 % say they follow SMBs to receive updates on future products. These products then have a good chance of being researched and purchased.