- Created: Monday, 18 November 2013 16:03
How are companies using social media? How much of their budget goes towards it? What is it mainly used for? Marketing? Crisis communications? Customer Service? Answers to these questions can now be found in a study called “The State of Corporate Social Media 2013”, conducted by Useful Social Media and sponsored by Unmetric.
Based on comments by 850 respondents responsible for organizations, mainly corporations, in the U.S., Europe, Asia, the Middle East, Africa, Central America and South America, companies are pretty serious about social. According to the study, social media is becoming a "CEO-level agenda", with 18 percent of social media experts now reporting directly to the CEO, up from 14 percent in 2012.
Additional findings from the study include:
• 92.5 percent of companies have at least one employee who is completely assigned and dedicated to their social media efforts.