- Created: Tuesday, 15 July 2014 00:12
The online ad fraud issue is far worse than you think. It involves organized crime, Russian millionaires, ex-bank robbers and one-sixth of the computers in the U.S. Oh, and forget those estimates of a few million at stake. Rather $6 billion is being stolen from advertisers—$6 billion.
Those are just some of the explosive charges being leveled by White Ops, a Web security firm born of experts from the bank fraud and Internet securities industry—i.e., the best of the best hacker fighters in the country.
The company, founded originally to fight malware and bank fraud, claims that billions are being stolen from advertisers and agencies in the U.S. The company says it has identified sites where 20 percent to 90 percent of ads and clicks are fraudulent—i.e., the result of bots, not humans. And they’ve naturally got a new tool to attack this problem.