The Future of Advertising. #ads #marketing

Ads no longer connect with clients the way social media does. The fact that you are reading this is testament.
This is the new billboard.

Please stop wasting precious ad/marketing budgets on promotional stupidities that end up in the trash.
Recently I came across these cute calendar magnets on the floor below our mailboxes. What a waste!

Would a magnet calendar with a pretty girl have you jump for the next dental appointment? Or a bill board for that matter? Some may argue that it would? But really, do you think so? I blame the owner of the company, not the office manager. Old school way of thinking. Just doesn't make sense. But I will argue, that the market eventually does correct itself and so will it correct the minds of people who are foolishly spending their precious ad dollars.

My message to them: You are throwing money in the garbage and sooner or later you will figure it out.

Here is an interesting article cyberbuzz, which compares the ROI (Return On Investment) of a Times Square Billboard ad and a Twitter account for our more business saavy readers.

If you are an entrepreneur, run a business (small or large), or if business development/pr are part of your responsibilities, I hear BHive.ca helps companies and individuals connect with people directly.

Spread the word. #saveyouraddollars #advertisingisdead

Rising Use of Social Media in #Healthcare

The Healthcare industry is finally starting to embrace social media. Consumers are now, more than ever before, turning to Facebook, Twitter, and blogs to research medical information, share symptoms, and share reviews on doctors and medical devices. View the infographic below for a breakdown of how healthcare patients are using social media in more detail.

Cost of Social Media Fake Fame About $6800

Interesting article posted by John Greathouse from Forbes this past week about the cost of a fake following in social media is about $6800. We strongly suggest you give it a read. It is surprising how many celebrities, actors, politicians and musicians take this route in establishing their social media fame. As we have suggested very strongly in the past social media is about one thing, being social. Connecting with individuals. We are somehow going back in time where customer service is probably more important that the service/product a company sells.

Social responsibility is a must moving forward for any company. Now for those who want to instantly build your social footprint, without building relationships the infographic below will help you get there. For those who want to build their relationships, please find out more information about what we do at BHIVE, here.

 

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#Crowdfunding, funding in the #socialmedia age



Crowdfunding
by definition, (alternately crowd financing, equity crowdfunding, crowd equity, crowd-sourced fundraising) is the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.[1][2] Crowdfunding is used in support of a wide variety of activities, including disaster relief, citizen journalism, support of artists by fans, political campaigns, startup company funding,[3] motion picture promotion,[4] free software development, inventions development, scientific research,[5] and civic projects.[6]

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Touched by one of our bees?

From our very own BColony/News Network which provides local and regional audiences with up-to-date news as well as enable us to interact locally on a one-to-one basis. 

Why you should build your community, here is a (short 10 min) Peter Clayton podcast interview of Chris Brogan, author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust -- listen here.

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Does Twitter Work?

Bringing the Social Back To Social Media