BHIVE Social Media Labs & CrowdFundBeat Media Proudly Invite you to Canadian Crowdfunding educational event which will bring together traditional private investors and crowdfunders.
Canada Crowdfunding Symposium, provides the participants with the unique opportunity to discuss current state of the industry, to learn from experts in venture capital, business angel and crowdfunding fields, to network and find new partnerships.
The Symposium is held on MAY 5th, 2015 @ 2:00 PM EST
The Spoke Club, 600 King Street West, Toronto, ON
Limited promotional code CFBCANADA for an exclusive 50% discount
CROWDFUNDING EXPERT SPEAKERS
Brian Koscak Matthew McGrath Scott Dubin Sandi Gilbert
Sydney Armani Gil Michel-Garcia Joseph Barisonzi Oscar Jofre
Steven Cinelli Rod Ponce
Last month, we released an interactive desktop example to illustrate the impact that a single follower can have on your business. Now, a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs).
We partnered with research firm DB5 to survey 1,000 active U.S. Twitter users who currently follow SMBs. We think the results, along with previous research, help paint a more complete picture of how followers can benefit SMBs.
Our key findings are included below, and you can also download the full white paper here.
Followers develop a higher affinity towards your business.
When someone follows you on Twitter, you gain an opportunity to interact with that person over time. As followers learn more about your business’s unique personality, products, and services through your Tweets, they begin to think about you differently - in fact, 73% of respondents say they feel more positive about an SMB after they follow that business and read its Tweets. This could explain why they are more likely to take action on information shared via Twitter than from other, more traditional channels.
"Social Selling is about building relationships ... not just pipelines. Above all, treat people with respect -- just as you would your friends and family members. Use social technologies to facilitate real human interaction, not avoid it. Remember, social media connects you with people, not faceless targets or records in a database. Share your expertise without expecting anything in return. Help first & sell later. Giving builds trust. Be clear and upfront that you sell something for a living. Sell value. Sell something that enriches lives and customers will find you. A one-way stream of message is not selling, it's yelling. Respect people's boundaries. Be Human; admit when you have messed up & do what is necessary to make right. Connect with others for the greater good, not just your own benefit. Tell the truth."
Small quote we took from a sales performance website which encapsulates the spirit of social selling.