What better way to start the year than by looking at where digital ad spends are going in the next five years.  Here at BHIVE we are always building innovative ways to build traffic and leads for our clients.   We will be annoucing the launch of our unique digital content distribution system shortly.  If you are a digital publisher, this is our invitiation for you to contact us.  

Happy New Year everyone!  Rod Ponce, Chief Bee

Dollars are increasingly flowing from traditional ads to digital, as strong growth in mobile, video, and social spending continue to change the face of the US media market.

Over the next five years, marketers will especially embrace mobile. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines.

In this new report, BI Intelligence forecasts spending trends for the major digital ad formats — including search, display, and video — and mobile versus desktop. We also examine trajectories for social ad spending and programmatic ad buying, which cut across digital formats. Finally, we look at how spending on traditional media formats will grow or contract over the next five years, as digital, and particularly mobile, rises.

In the years that we have been assisting individuals and companies grow their social footprints; we have discovered, that success in social media lies with understanding the foundations behind authentic human connections.  The true power of social media is correlated with our clients' ability to leverage and develop empathy within their organizations. Empathy, is the key behind creating memorable connections, which drives authentic relationships and grows businesses.  

"Empathy is not merely understanding someone else's feelings, empathy is actually experiencing someone else's feelings, as a way of arriving at an agreement."

Ad agencies are great at analyzing, researching, and while the good ones are great at entertaining us, let's face it social media ads and ads in general are a waste of time.  When can you say you enjoyed watching or listening to an ad.  Be honest.  Social media platforms, unfortunately have adopted these antiquated ad models for revenue purposes, but what fascilitates human connections are not ads, but rather individual connections.  Not overzealous social media brand managers, but real people, behind real brands.  Pretentious brands are a thing of the past or will be very soon. This, we believe is what differentiates individuals/companies who successfully adopt social media into their organizations versus agency misadvised ones; who are still betting valuable marketing dollars that their next "blockbuster, on budget, and over produced feel good production" will go viral.  Common now, wake up.  Stay focused, when individuals* connect, businesses prosper. - Rod Ponce, Chief Innovation Officer, BHIVE Labs

Brene Brown studies human connection -- our ability to empathize, belong, love. In a poignant, funny talk at TEDxHouston, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. A talk to share.  A philosophy we apply within our own social media practice.  

*Find out more about our enterprise solutions and employee advocacy programs by contacting us today.

Although we are not surprised, Twitter is by far the most powerful tool for social selling for B2B sales people.  Something we have been preaching for many years and always happy to share information to support what we have seen for ourselves here at BHIVE.  If you are a B2B sales person, we would love to talk to you and let you know how our Virtual Twin or Ambassador Program can dramatically increase your bottom line.  Please read a note prepared by Mark Fidelman at Forbes, in which he details not only why, but also asks professionals in the field see Twitter.

-Rod Ponce, Chief Innovation Officer, BHIVE Labs

The most flawed stories are those that we think we know best and are often repeated by those around us – and so we rarely investigate further. Ask anyone in business to name the most important social network for salespeople, and you will almost always hear: LinkedIn of course.

LinkedIn, with its 364 million users and Twitter with its 302 million active users both are in a race to get more engaged users, albeit for different reasons. Yet, most (myself included) presumed LinkedIn to be the go to platform for salespeople. But according to the sales survey and research we conducted with a client, Twitter ranked slightly more valuable than LinkedIn when it came to sales prospecting . This is a follow up to a sales survey I wrote about on Forbes with Jim Keenan and Barb Giamanco in 2013.