In the years that we have been assisting individuals and companies grow their social footprints; we have discovered, that success in social media lies with understanding the foundations behind authentic human connections. The true power of social media is correlated with our clients' ability to leverage and develop empathy within their organizations. Empathy, is the key behind creating memorable connections, which drives authentic relationships and grows businesses.
"Empathy is not merely understanding someone else's feelings, empathy is actually experiencing someone else's feelings, as a way of arriving at an agreement."
Ad agencies are great at analyzing, researching, and while the good ones are great at entertaining us, let's face it social media ads and ads in general are a waste of time. When can you say you enjoyed watching or listening to an ad. Be honest. Social media platforms, unfortunately have adopted these antiquated ad models for revenue purposes, but what fascilitates human connections are not ads, but rather individual connections. Not overzealous social media brand managers, but real people, behind real brands. Pretentious brands are a thing of the past or will be very soon. This, we believe is what differentiates individuals/companies who successfully adopt social media into their organizations versus agency misadvised ones; who are still betting valuable marketing dollars that their next "blockbuster, on budget, and over produced feel good production" will go viral. Common now, wake up. Stay focused, when individuals* connect, businesses prosper. - Rod Ponce, Chief Innovation Officer, BHIVE Labs
Brene Brown studies human connection -- our ability to empathize, belong, love. In a poignant, funny talk at TEDxHouston, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. A talk to share. A philosophy we apply within our own social media practice.
*Find out more about our enterprise solutions and employee advocacy programs by contacting us today.
Although we are not surprised, Twitter is by far the most powerful tool for social selling for B2B sales people. Something we have been preaching for many years and always happy to share information to support what we have seen for ourselves here at BHIVE. If you are a B2B sales person, we would love to talk to you and let you know how our Virtual Twin or Ambassador Program can dramatically increase your bottom line. Please read a note prepared by Mark Fidelman at Forbes, in which he details not only why, but also asks professionals in the field see Twitter.
The most flawed stories are those that we think we know best and are often repeated by those around us – and so we rarely investigate further. Ask anyone in business to name the most important social network for salespeople, and you will almost always hear: LinkedIn of course.
LinkedIn, with its 364 million users and Twitter with its 302 million active users both are in a race to get more engaged users, albeit for different reasons. Yet, most (myself included) presumed LinkedIn to be the go to platform for salespeople. But according to the sales survey and research we conducted with a client, Twitter ranked slightly more valuable than LinkedIn when it came to sales prospecting . This is a follow up to a sales survey I wrote about on Forbes with Jim Keenan and Barb Giamanco in 2013.
The following Forbes article articulates something I greatly believe in, as I have always said that, "business is not an institution but rather the sum of its people". Wanting to work with a team that not only gets the job done, but has your best interest in mind, and has built a client centric culture, is the way we should all evaluate the partners we do business with. Enjoy! - Jessica Fowler
The backbone of professional business is the ongoing acquisition of new clients, customers or accounts. Many organizations promote the idea that “everyone is responsible” for prospecting, cultivating and signing up new accounts. The problem is that when “everyone is responsible” for new business no one is responsible. For those of you who subscribe to the idea that “everyone is responsible” – how’s that going for you? Likely, not well.
So who are those “hot agencies” and what are they doing to consistently win new business? Bottom line, the “who” doesn’t really matter. Of course, we can point to R/GA, which has won agency of the year multiple times from multiple trade associations, or The Concept Farm, which has consistently won reviews over the years; however, in each case, the DNA – the culture – of those agencies is unique and simply can’t be replicated.
But there are some transferrable lessons in what they are doing to consistently win new business. What is it that puts them on a winning streak while others are relegated to the runner-up position? I’ve led hundreds of agency reviews over the last 14 years, and I can honestly say that it’s not the individual people that make the difference. It’s the team that makes the greatest impact on prospective clients.