Essential skills of a social media manager It can mean being always on and keeping tabs on your community. It involves being creative like an artist but also learning to be the “data scientist”. In a digital age the geeks may indeed inherit the earth.
So here are the top skills a social media manager needs to have to succeed and excel.
1. Strategy planning
You will need to understand the big picture. How search, content and social media all works together. You will need to outline goals, define your target audience and know what platforms will help you scale your efforts. As social media marketing is complicated you will need the right tools to do “social at scale” and automate.
2. Tactics and execution
Tactical execution is paramount to the success of any social media managers day to day job. This means you need to have attention to detail or to understand who you need to hire to maintain day to day accurate execution of the required tactics.
3. Community management
Social media is about creating, observing and responding to conversations within your brand community. Monitoring tweets, responding to Facebook posts and engaging with brand advocates. It even means knowing how to respond to trolls and negative feedback. It’s part PR and part commonsense.
Did you know that 80% of active Twitter users access the site via their mobile device? Or that only 16% of users are under 18?
Knowing the demographics, browsing habits and other key information about how people use Twitter can help you understand how to adapt your Twitter marketing strategy, or help you decide if it’s worth you having one in the first place.
For some key stats take a look at this infographic from HubSpot. Contact us today to find out how twitter can be a key part of your social media strategy.
Although we would love to be a in a position where we could grab some Twitter stock, we would love to also express that we also bleed aqua. We love twitter here at BHIVE and include it into all of our consultations as well as in the social media marketing mix. When it comes to "social selling", relationships are key. Building relationships on-line are similar to offline. There is an introduction, a courtship and then, with the right magic dust, the start of a beautiful and profitable relationship.
Twitter holds a very strong position in perhaps the most part of the relationship building process, the introduction. Very light on it's feet, quick and yet profound. Unfortunately, Twitter, like Facebook, and YouTube has what we call Google Fever. Where it's revenue model is centred around ads for an audience that is not there for ads. We explain this a little more concisely within our brief clip below.
At BHIVE, we are working tirelessly in finding a solution that will ultimately position our favourite little aqua bird above it's competitors. We publicly state our love and affinity for such an incredible product, which for the most part many of those who still bleed the other blue, quite don't get yet. It is unfortunately, that something so simple and profound is overseen for a need to push ads. Now, if brands only knew how to maximize this position in light of a relationship building model, may be they can see the world of social through our eyes. Right brain standing room only.
In any case, we would like to share a recent post by Chris Sacca, that has inspired this short declaration and commend him for his loyalty and successes with lowercasecapital.com. We would love to have a conversation with you Chris. Our lab, is currently seeking both capital and visionaries such as yourself.
Change starts from within organizations, not from outside, but from within.
BHIVE helps facilitate these changes. Our consulting and training services extend to the leadership within the organization, to foster and develop stronger internal cultures before the implementation of our social media employee advocacy program. Here is a general framework of the tribal leadership system that would be ideal for a leader in any organization, large or small looking to build an effective culture that will support and become a little more resilient to changes from outside of the organization/tribe.