Adblocking is now the most hotly discussed topic in the digital media industry. Many publishers and advertisers have hoped that mobile platforms and walled gardens would offer a refuge from adblocking. Here at BHIVE we have developed a solution and welcome the opportunity to discuss it with Media Planners looking out for their clients. In the meanwhile, here are some Quick Facts.

Mobile Adblocking Quick Facts:

  1. At least 419 million people (22% of the world’s 1.9bn smartphone users) are blocking ads on the mobile web.
  2. Both mobile web and in-app ads can now be blocked.
  3. As of March 2016 an estimated 408 million people are actively using mobile adblocking browsers (i.e., a mobile browser that blocks ads by default).
  4. As of March 2016 there are 159 million users of mobile adblocking browsers in China, 122 million in India, and 38 million in Indonesia.
  5. As of March 2016 in Europe and North America there were 14 million monthly active users of mobile adblocking browsers.
  6. A further 4.9 million content blocking and in-app adblocking apps were downloaded from the app stores in Europe and North America since September 2014.

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