​S​ocial media marketing​, whether we like it or not is here to stay and it​ has become the de facto need of the hour​. ​ From influencers to brands - almost everyone is on the lookout for gaining larger followers, more shares and consequently better reach.

BHive, a Toronto based - social media lab is pleased to announce the launch of Multiple Peer Distribution Channels (MPDCs) - a new product which changes the way social marketing campaigns work. It offers advertisers, digital publishers and content producers a fresh approach to improve their content reach.

“Multiple peer distribution channels is a complete game changer. It is important to understand the dynamics of the online ad game and this is exactly what we aspire to achieve. With this new product launch, advertisers and digital publishers can radically improve the odds of their content consumed by a real human, by dramatically changing how their content is delivered. There is a big difference between your friend sharing something, and seeing an ad. To further this point, according to Erik Qualman, '90% of consumers trust peer recommendations. Only 14% trust advertisements.'" Rod Ponce, BHIVE CIO

With the anticipated decay of display, programmatic and native ads, our new product aims at helping our clients get a clear picture of the importance of building MPDCs in the next five years. Studies forecast online ads will cost brands $7.2 billion this year alone, up from $6.3 billion last year.  Let's face it, ads don't work because bots don't buy, and peer distribution holds the key of future content distribution and consumption.

With building the right micro communities, an apt distribution, and targeting pattern, we have successfully managed to help our clients reach a huge audience in various verticals. Similar to the thousands of channels available on cable, brands too, need to build multiple micro communities to reach more people and their desired peer networks. Those who are looking to improve their own social media reach and want to grow an effective and more sustainable follower base can contact us, request a demo and see the difference in how your content is distributed and consumed. Grow your social footprint with us.

About BHIVE Social Media Labs

BHive Social Media Labs, is one of the leading industry experts that have tremendous experience and expertise in the area. The kind of work which we have done so far is stupendous. We work with over 600 social media blog accounts all over globe. We have collectively amassed over a million friendships over the last 4 years that have delivered over 5 million unique clicks to our favourite advertisers, publishers and clients.