With over 200 million active users, Twitter is a great place to build a large network of prospective clients. This is a social network that allows everyone to connect with anyone without barriers, creating the perfect environment to start conversations, build relationships and grow your community.
While Twitter is a great place to engage with prospects, it can be a challenge to introduce yourself in the required 140 characters or fewer. When it comes to successfully finding and introducing yourself to the right prospects on Twitter, there are some best practices to follow.
Listen - Take time to read the conversations going on between your Twitter followers. Listen to their needs before you engage. Doing this arms you with the information you need to move your relationship forward.
Share helpful content - When you listen to your prospects, you understand what they're looking for. If they're looking for information and your company blog or whitepaper might help, then share it. You can also share information that isn't linked to your company but, by helping solve a problem, you become a go-to source of information for your prospects.
Follow - Following people on Twitter is much like handing out your business card. It's an easy way of letting prospects know whom you are and that you're interested in learning more about them.
Retweet - Retweeting shows people that you're interested in what they have to say. It's also a great way to spark engagement because often times, you'll receive a thank you in response which can turn into a bigger conversation. Keep in mind, however, that retweeting shouldn't take over sharing original content.
Be helpful - If a prospect has a question or issue that you can't help with, forward them on to someone who can with a quick introduction and a "hope this helps".
Compliment - If you see a product, service or content that you enjoy, send out a Tweet to let the person know. People loves to be complimented (as long as the compliments are genuine).
Address prospects - Address specific individuals or businesses by using @name at the beginning of your Tweets. Doing this targets your message to the person you want to reach out to, letting Twitter know that only your prospect and your followers can see the Tweet.