If these jaw-dropping numbers do not have you reconsider your online media plan, then you are part of the problem. We have recently launched a product to remedy this problem. Click here for more information. - Rod Ponce, CIO BHIVE Social Media Labs
Online ad fraud driven by bots will cost brands $7.2 billion globally this year, according to a forecast in a new joint study by the Association of National Advertisers and White Ops. That's up from the $6.3 billion the two organizations predicted in a similar report for 2015.
The latest research, released today, found that publishers with higher cost-per-thousand (CPM) rates were more susceptible to bots, which generally create millions upon millions of ad impressions that are seen by no one but often get charged to marketers as a viewed promotion. Display ads with CPMs greater than $10 had a 39 percent higher incidence of bot activity compared to less-expensive digital properties.
In addition, the study concluded that programmatic ad buys rendered 14 percent more bots than the study average, while programmatic video ads had 73 percent more bots than average.
Social media marketing, whether we like it or not is here to stay and it has become the de facto need of the hour. From influencers to brands - almost everyone is on the lookout for gaining larger followers, more shares and consequently better reach.
BHive, a Toronto based - social media lab is pleased to announce the launch of Multiple Peer Distribution Channels (MPDCs) - a new product which changes the way social marketing campaigns work. It offers advertisers, digital publishers and content producers a fresh approach to improve their content reach.
“Multiple peer distribution channels is a complete game changer. It is important to understand the dynamics of the online ad game and this is exactly what we aspire to achieve. With this new product launch, advertisers and digital publishers can radically improve the odds of their content consumed by a real human, by dramatically changing how their content is delivered. There is a big difference between your friend sharing something, and seeing an ad. To further this point, according to Erik Qualman, '90% of consumers trust peer recommendations. Only 14% trust advertisements.'" Rod Ponce, BHIVE CIO
With the anticipated decay of display, programmatic and native ads, our new product aims at helping our clients get a clear picture of the importance of building MPDCs in the next five years. Studies forecast online ads will cost brands $7.2 billion this year alone, up from $6.3 billion last year. Let's face it, ads don't work because bots don't buy, and peer distribution holds the key of future content distribution and consumption.
With building the right micro communities, an apt distribution, and targeting pattern, we have successfully managed to help our clients reach a huge audience in various verticals. Similar to the thousands of channels available on cable, brands too, need to build multiple micro communities to reach more people and their desired peer networks. Those who are looking to improve their own social media reach and want to grow an effective and more sustainable follower base can contact us, request a demo and see the difference in how your content is distributed and consumed. Grow your social footprint with us.
Just in case you missed our post on Facebook, Linkedin and/or Instagram page, we have put together a short clip that talks about how we can help you. In fact we can help out in other ways, but feel that from our past work these have been pretty busy areas for our lab. If the embedded video does not display properly on your mobile phone, feel free to watch the clip by clicking here.
What better way to start the year than by looking at where digital ad spends are going in the next five years. Here at BHIVE we are always building innovative ways to build traffic and leads for our clients. We will be annoucing the launch of our unique digital content distribution system shortly. If you are a digital publisher, this is our invitiation for you to contact us.
Happy New Year everyone! Rod Ponce, Chief Bee
Dollars are increasingly flowing from traditional ads to digital, as strong growth in mobile, video, and social spending continue to change the face of the US media market.
Over the next five years, marketers will especially embrace mobile. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines.
In this new report, BI Intelligence forecasts spending trends for the major digital ad formats — including search, display, and video — and mobile versus desktop. We also examine trajectories for social ad spending and programmatic ad buying, which cut across digital formats. Finally, we look at how spending on traditional media formats will grow or contract over the next five years, as digital, and particularly mobile, rises.