We bleed aqua (too)! #socialselling via @sacca

Although we would love to be a in a position where we could grab some Twitter stock, we would love to also express that we also bleed aqua.  We love twitter here at BHIVE and include it into all of our consultations as well as in the social media marketing mix.  When it comes to "social selling", relationships are key. Building relationships on-line are similar to offline.  There is an introduction, a courtship and then, with the right magic dust, the start of a beautiful and profitable relationship.  

Twitter holds a very strong position in perhaps the most part of the relationship building process, the introduction.  Very light on it's feet, quick and yet profound.  Unfortunately, Twitter, like Facebook, and YouTube has what we call Google Fever.  Where it's revenue model is centred around ads for an audience that is not there for ads.  We explain this a little more concisely within our brief clip below.

At BHIVE, we are working tirelessly in finding a solution that will ultimately position our favourite little aqua bird above it's competitors. We publicly state our love and affinity for such an incredible product, which for the most part many of those who still bleed the other blue, quite don't get yet.  It is unfortunately, that something so simple and profound is overseen for a need to push ads.  Now, if brands only knew how to maximize this position in light of a relationship building model, may be they can see the world of social through our eyes.  Right brain standing room only.  

In any case, we would like to share a recent post by Chris Sacca, that has inspired this short declaration and commend him for his loyalty and successes with lowercasecapital.com.  We would love to have a conversation with you Chris.  Our lab, is currently seeking both capital and visionaries such as yourself.

Happy tweeting!

Rod

 

 

How to build a culture that supports a #socialmedia advocacy program. #socialselling

Change starts from within organizations, not from outside, but from within.  

BHIVE helps facilitate these changes.  Our consulting and training services extend to the leadership within the organization, to foster and develop stronger internal cultures before the implementation of our social media employee advocacy program.  Here is a general framework of the tribal leadership system that would be ideal for a leader in any organization, large or small looking to build an effective culture that will support and become a little more resilient to changes from outside of the organization/tribe.

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Canadian Equity CrowdFunding Symposium, May 5th 2015 Toronto #toronto #crowdfunding #socialmedia

BHIVE Social Media Labs & CrowdFundBeat Media Proudly Invite you to Canadian Crowdfunding educational event which will bring together traditional private investors and crowdfunders.

Canada Crowdfunding Symposium, provides the participants with the unique opportunity to discuss current state of the industry, to learn from experts in venture capital, business angel and crowdfunding fields, to network and find new partnerships.

The Symposium is held on MAY 5th, 2015 @ 2:00 PM EST

The Spoke Club, 600 King Street West, Toronto, ON

Limited promotional code CFBCANADA for an exclusive 50% discount

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CROWDFUNDING  EXPERT  SPEAKERS 

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  Brian Koscak         Matthew McGrath       Scott Dubin           Sandi Gilbert

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 Sydney Armani     Gil Michel-Garcia      Joseph Barisonzi        Oscar Jofre    

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  Steven Cinelli            Rod Ponce

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New insights on how followers benefit small and medium-sized businesses

Last month, we released an interactive desktop example to illustrate the impact that a single follower can have on your business. Now, a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs).

We partnered with research firm DB5 to survey 1,000 active U.S. Twitter users who currently follow SMBs. We think the results, along with previous research, help paint a more complete picture of how followers can benefit SMBs.

Our key findings are included below, and you can also download the full white paper here.

Followers develop a higher affinity towards your business.
When someone follows you on Twitter, you gain an opportunity to interact with that person over time. As followers learn more about your business’s unique personality, products, and services through your Tweets, they begin to think about you differently - in fact, 73% of respondents say they feel more positive about an SMB after they follow that business and read its Tweets. This could explain why they are more likely to take action on information shared via Twitter than from other, more traditional channels.

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