- Created: Friday, 06 March 2015 20:06
Last month, we released an interactive desktop example to illustrate the impact that a single follower can have on your business. Now, a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs).
We partnered with research firm DB5 to survey 1,000 active U.S. Twitter users who currently follow SMBs. We think the results, along with previous research, help paint a more complete picture of how followers can benefit SMBs.
Our key findings are included below, and you can also download the full white paper here.
Followers develop a higher affinity towards your business.
When someone follows you on Twitter, you gain an opportunity to interact with that person over time. As followers learn more about your business’s unique personality, products, and services through your Tweets, they begin to think about you differently - in fact, 73% of respondents say they feel more positive about an SMB after they follow that business and read its Tweets. This could explain why they are more likely to take action on information shared via Twitter than from other, more traditional channels.