Getting a new Twitter follower is an awesome feeling. That’s one more person who will listen to all my 140-character wisdom and one more person who will become aware of any causes I’m supporting.

If only that were the case. A recent analysis proved that even someone as powerful as the president of the United States has a good chunk of fake or inactive Twitter followers.

The study, courtesy of Fake Follower Check, revealed that 13 million of Barack Obama’s 18 million Twitter followers were either not genuine users, or had inactive accounts.

Other public figures who turned out to have a far less genuine following were Lady Gaga, Justin Bieber and Katy Perry.

These fake followers don’t make much of an effort to disguise themselves. They follow many, are followed by few, and have little if any personal information on their profiles.

It doesn’t look particularly great for these celebrities, who might look as though they “bought” their following. There are merchants online who are selling Twitter bots and up to 2,000 re-tweets for just $15.

While buying a fake fan base does make a lot of sense, the celebrities in question may not be the ones on trial. It’s a problem on Facebook too, and while you’d think a business or celebrity wouldn’t complain about a surplus of fans, plenty aren’t happy about it.

Earlier this month, we learned about Limited Run, the unlucky software start-up who left Facebook after finding out that their ad clicks came from bots who never accessed their web site. Around the same time, the BBC performed an experiment with a fake business and found that there was a slew of suspicious Facebook accounts which they concluded were most likely fake.

For a lot of businesses and stars, the bots aren’t purchased. They just show up.

Even my own personal Twitter account filled with not much more than quotes from cartoons and inane ramblings has a surprising seven per cent inactive and seven per cent fake followers.

The bots are attracted to certain hashtags and locations. Many assert that bots will follow certain celebrities as well as schmoes like myself to not arouse suspicion. The more popular a star’s account, the more likely bots are to latch onto them. These bots may have been created and bought by one celebrity or business, but the others they happen to follow may have just benefitted from a happy accident.

So what’s the lesson to learn from this? Well, social media allows advertisement to be a little more personal (hence the “social” aspect). That means that businesses or individuals using platforms like Twitter to market themselves cannot rest on their laurels. Twitter is great, but there are far more creative ways to actually interact with fans that will reach real, responsive audiences online. In the case of Obama, he made every geek’s dream come true on August 29 when he hosted an “ask me anything” thread on Reddit, which attracted enough attention to crash the site.

If you’re trying to create an online following, don’t jump for joy just because you have more followers than your competition. Instead, interact. Make sure that your real followers have a reason to keep following you.

Bree Rody-Mantha

Rush Memberships 2014

Touched by one of our bees?


Welcome to our very own news network which provides local and regional audiences with up-to-date news as well as enable us to interact locally on a one-to-one basis.  Find out more about our extended community we call our network here.

Why you should build your community, here is a (short 10 min) Peter Clayton podcast interview of Chris Brogan, author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust -- listen here.

Positive Brand Tweets

Positive Brand Tweets are four times more effective than non-tweet ads!
Research by
Deloitte suggests that a positive-message tweet can be four times more effective at getting a consumer to engage with a brand (hence, driving sales) than a non-Twitter advertisement.  More details can be found in this 8-minute video below entitled ROI Research from Twitter, it's worth a watch as you considering using Twitter for your brand.

ROI research from Twitter

Facebook vs. Twitter

 


While we still offer custom audience, moderation, and content services for Facebook, we find that clients get more bang for their buck with Twitter and Linkedin, up to 9 times more leads!  Forrester Research on the other hand confirmed that Twitter followers are more likely than Facebook fans to buy from brands they follow.  Twitter 37% Facebook 21% and also more likely to recommend brands to friends (33% vs. 21%)  Studies and statistics speak volumes.  Read more here.

BHIVE VID

Do Not Purchase Fake Followers


We build organic communities. We do not purchase any followers. Be wary of websites promising you 10K followers for $99. You are better off taking a couple of clients/friends out for dinner for the $99, because we can assure you that you’ll have a better audience. Purchasing followers, while possibly buffering your “follower numbers”, also means no one is listening. Just take your friends out or save your money.  Click here so you can check your favourite twitter accounts for fake followers or read our blog on the subject here.

What Social Media Enables

What is the most important thing you would like to use Social Media for?