One of the main selling points of Apple computers—their resistance to the viruses, Trojans and worms that so often afflict PCs—has suffered a hit thanks to a digital epidemic that exploited vulnerabilities in the Mac operating system (OS X).

In April of 2012, the Flashback Trojan infected over 600,000 computers around the world, an estimated 98% of which were found to be running Mac OS X. The Flashback botnet was used by hackers to steal sensitive information like financial account numbers and passwords, and marked a grave day for Apple’s once-flawless security base. Apple’s response was swift, with the development of a Trojan removal tool on the one hand, and, more recently, a change in its online marketing copy on the other.

Before, the Apple page about the Mac OS X read: “It doesn’t get viruses. A Mac isn’t susceptible to the thousands of viruses plaguing Windows-based computers. That’s thanks to built-in defenses in Mac OS X that keep you safe, without any work on your part.” Now it reads: “It’s built to be safe. Built-in defenses in OS X keep you safe from unknowingly downloading malicious software on your Mac.”

Commenters are calling it the end of an era, as Mac computers, once thought to be immune to malicious programs, now join the ranks of PCs in terms of system integrity. No longer can Apple confidently boast that what sets Macs apart from PCs is a fail-proof resistance to malware and viruses. Now, the company must hedge its claims and educate users about the security risks they may encounter online.

The Mac’s market share is a modest 5.11% to the PC’s 92.21% (as of 2011), which means there are a great deal more computers running Windows than there are running OS X; the Windows-using population is much greater than the Mac-using one, meaning a greater proportion of people with shaky computer security.

Historically, web attacks on Windows systems have been a much more frequent occurrence than hacks into the OS X just because there were more of the former and less of the latter. It made for an ample market to exploit, while the smaller pool of Macs just didn’t seem worth the coding and hacking effort.

With this troubling recent development, it would appear that Mac computers are now also fair game for those who would seek to steal or destroy sensitive information. Mac users are cautioned about these new risks and advised to keep their software up-to-date as upgrades are released, exercise caution before visiting unfamiliar websites or clicking on suspicious links and use reliable anti-virus software.

Maya Sokolovski

Rush Memberships 2014

Touched by one of our bees?

Welcome to our very own news network which provides local and regional audiences with up-to-date news as well as enable us to interact locally on a one-to-one basis.  Find out more about our extended community we call our network here.

Why you should build your community, here is a (short 10 min) Peter Clayton podcast interview of Chris Brogan, author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust -- listen here.

Positive Brand Tweets

Positive Brand Tweets are four times more effective than non-tweet ads!
Research by
Deloitte suggests that a positive-message tweet can be four times more effective at getting a consumer to engage with a brand (hence, driving sales) than a non-Twitter advertisement.  More details can be found in this 8-minute video below entitled ROI Research from Twitter, it's worth a watch as you considering using Twitter for your brand.

ROI research from Twitter

Facebook vs. Twitter


While we still offer custom audience, moderation, and content services for Facebook, we find that clients get more bang for their buck with Twitter and Linkedin, up to 9 times more leads!  Forrester Research on the other hand confirmed that Twitter followers are more likely than Facebook fans to buy from brands they follow.  Twitter 37% Facebook 21% and also more likely to recommend brands to friends (33% vs. 21%)  Studies and statistics speak volumes.  Read more here.


Do Not Purchase Fake Followers

We build organic communities. We do not purchase any followers. Be wary of websites promising you 10K followers for $99. You are better off taking a couple of clients/friends out for dinner for the $99, because we can assure you that you’ll have a better audience. Purchasing followers, while possibly buffering your “follower numbers”, also means no one is listening. Just take your friends out or save your money.  Click here so you can check your favourite twitter accounts for fake followers or read our blog on the subject here.

What Social Media Enables

What is the most important thing you would like to use Social Media for?