26 year old Reddit co-founder Aaron Swartz hanged himself Friday night. His suicide has led to speculation that his legal troubles played a major role in his fateful decision. He was facing up to 35 years in prison for wire fraud, computer fraud, unlawfully obtaining information from a protected computer, and recklessly damaging a protected computer.
The stress of facing Federal prosecution may have contributed to his decision to commit suicide but he also had a well documented struggle with depression and previous suicidal thoughts. Many people are searching for answers and mourning the loss of a fundamental voice in Internet leadership.Read more...
It turns out that common strategies, like putting extra effort into search engine optimization and social media campaigns, may spell the death of your site’s conversion rate. If you want site visitors to interact with your web page and become leads, you’d best ignore standard wisdom and employ a few targeted tactics that, while perhaps not raising your unique hit count, will amp up your conversion rate. Once your conversion rate is at the level you want it to be, it’s safe to fall back on social media and SEO.
“Conversion Rate” is an online marketing term that means, quite simply, the number of people who take a desirable and measurable action, such as contacting you or signing up for a newsletter, as a result of visiting your website. Before you spend more money on advertising and marketing, consider reframing your site from the reference point of this key measurement, turning visitors into clients, and clients into loyal repeat customers.
No Facebook Account? Not that long ago, Facebook was reserved for the likes of College students across North America. Mom and Dad were not on there; neither was Aunt Marie or your boss. Six years ago this all began to change. Generic accounts could be made, and the selective collegiate demographic of social media changed forever. Facebook became the next best thing since sliced bread and people couldn’t get enough. If you wanted to find out your ex’s latest all you had to do was log on and, situation depending , pat yourself on the back or dig into a tub of Ben & Jerry’s.
Now you can see just about everything and anything on Facebook. From panty ads to political fan pages, Grandma Marge’s Annual Christmas Party event to the seemingly never-ending chronicles of all those guys and girls who you fell out of touch with right after high school. In fact, people expect to see this. To see you: On Facebook.