During one of my most trying bouts of unemployment in university, in a moment of exhaustion, I let my eyes drift to the right-hand column of my Facebook news feed (which I have actually adapted to avoid looking at). My eyes lit up. Apparently that day was a nation-wide hiring day for McDonald’s Canada. I was nearing 22 - six years had passed since I last put on my McVisor and stood behind a McCounter taking someone’s McOrder. But I was jobless for the summer. Desperate times called for desperate McMeasures.
So I printed off a resume, pulled some nice clothes on, and walked down to the nearest McDonalds. And within half an hour, I had a McJob.
What you need: Lead generation.
What it is: Stirring up interest in your products and services and satisfying customer inquiries.
What works best: Search marketing trumps social media when it comes to lead generation.
Why?: If a customer is actively looking for a product or service, he or she is much more likely to search for it in a search engine, than to hang out on a social media site. The goal of the company is to use the customer’s search to guide them to your company website. SEO is much more effective in directing a keyword search to your website than a search on a social media site.
Facebook, the ever-changing social media site, recently announced, yes, another update. Get ready for the angry statuses by people who are afraid of change. Facebook is currently testing a new feature which may help Facebook crawl out of its financial rut and become a player in the world of e-commerce.
Dubbed Facebook Collections, the feature essentially allows users to gather products they wish to purchase into albums that will appear on their Timelines. Products on company pages will soon come equipped with a “Want” and a “Buy” button. The Want button will send the picture into your Wishlist album, while the “Buy” button will send you to the product on the company page where you can actually purchase the item. Currently only seven retailers, including Victoria’s Secret and Pottery Barn, are participating.
The new feature notably encroaches on the territory of two popular websites. Read more...
In September, Mashable released an infographic of what they declared were the biggest social media screw-ups of the past few years. The faux-pas range from celebrities sticking their two cents in where they shouldn’t to employees forgetting which Twitter account they were on.
What we thought was most interesting was how each of those accused of dropping the ball handled their errors.
We took our favourite screw-ups and compiled a list of do’s and don’ts for social media newbies.Read more...