It turns out that common strategies, like putting extra effort into search engine optimization and social media campaigns, may spell the death of your site’s conversion rate. If you want site visitors to interact with your web page and become leads, you’d best ignore standard wisdom and employ a few targeted tactics that, while perhaps not raising your unique hit count, will amp up your conversion rate. Once your conversion rate is at the level you want it to be, it’s safe to fall back on social media and SEO.
“Conversion Rate” is an online marketing term that means, quite simply, the number of people who take a desirable and measurable action, such as contacting you or signing up for a newsletter, as a result of visiting your website. Before you spend more money on advertising and marketing, consider reframing your site from the reference point of this key measurement, turning visitors into clients, and clients into loyal repeat customers.
No Facebook Account? Not that long ago, Facebook was reserved for the likes of College students across North America. Mom and Dad were not on there; neither was Aunt Marie or your boss. Six years ago this all began to change. Generic accounts could be made, and the selective collegiate demographic of social media changed forever. Facebook became the next best thing since sliced bread and people couldn’t get enough. If you wanted to find out your ex’s latest all you had to do was log on and, situation depending , pat yourself on the back or dig into a tub of Ben & Jerry’s.
Now you can see just about everything and anything on Facebook. From panty ads to political fan pages, Grandma Marge’s Annual Christmas Party event to the seemingly never-ending chronicles of all those guys and girls who you fell out of touch with right after high school. In fact, people expect to see this. To see you: On Facebook.
One of the Internet’s fastest-growing social networks is good for more than just casual socializing--strategic use of Twitter can help businesses grow their brand and online presence, turning a steady following into a loyal clientele. Tweets alone won’t suffice in these endeavours, however; rather, a well-planned approach, careful monitoring, and thorough research together can push a company in the right direction.
The business benefits of Twitter are many: it’s instantaneous, versatile, cost-effective and global in scope. It’s a great way to spot trends and competition, and find top influencers who may be willing to help promote your brand--or, at the very least, serve as an example of the do’s of the Twitterverse. And ultimately, it can’t be beat for networking. But before you embark on a Twitter marketing campaign, consider a few key actions: