BHIVE blog

In the great race to abolish anything that takes less than six seconds to process, Twitter has released its response to Instagram’s photo sharing app with the Vine app. In keeping with its tradition of quick-upload, quick-share formats, Vine is an iOS app that lets users spread videos much like Instagram shared photos. The format is reminiscent of GIFs, the unmistakable looping pictures that litter the internet in forum avatars and blog posts. Read more...

Bhive is a small network of writers, bloggers, un-employed achievers, or under-employed and bored -- who, by adhering to a sensible business model, seek to bring online social presence to individual professionals and organizations of all sizes.
Currently, we are somewhere between a social media agency and a guild of online writers.

So what are we doing? We research things. We are a laboratory. We are a bunch of writers looking to innovate models and create opportunities for our present and future clients. We are not social media gurus or experts, we are like everyone else, when we hear that something is a great tool to use, we need to have some proof of our own. While there is a plethora of information out there, we wanted to test our own socializing model, so as to set an internal benchmark to measure ourselves against.

Unfortunately, there is no cookie-cutter model that can be followed in order to have success using Twitter. Nonetheless, we set out to develop a network and see what other people are doing, first hand. Within its development, we uncovered a multitude of virtual communities and news sources that allowed us to engage in local conversations. We developed a set of internal metrics to measure and predict how long it would take a company/professional to build an organic local audience. Information that we did not readily find during our initial research.

In a nutshell, social media is the new frontier and, as outsiders we chose to blaze our own path -- "Two roads diverged in a wood, and I took the one less traveled by, And that has made all the difference,"  This is what we believe social media is truly about -- doing your own thing. Whether you have followed our main twitter account, heard about us, or through one of our peripheral accounts (bees), we'd like to welcome you to our small network of friends. Sort of our extended community :)


With sales of $4.22 billion a year, Adobe Systems Incorporated could probably afford to give away software that is almost eight years old, right? That it exactly what CNET reported on 7 January 2012 when their website announced that users who “have an older Mac or Windows system and wish to do some image editing [will] be glad to hear Adobe's CS2 software is now available for free.” Within hours, CNET (and several other websites who had reported on the story), issued updates to their articles clarifying that CS2 was not available for free. For those of you who were unaware, Adobe CS2 is a version of the Adobe Creative Suite: a series of graphic-design programs that include PhotoShop, InDesign and Illustrator.


As Digital Instincts lead strategist Marilyn Simes puts it, “The ‘Great Content Delivery Debate’ continues,” meaning that there is a good deal of disagreement over which medium is best to deliver mobile marketing content. One thing is clear, though: mobile strategies tailored specifically to meet brand objectives represent some of the most important investment opportunities in the modern era; marketers who ignore them do so at their own peril. However, a pressing question remains; namely, what is the best, most efficient way to deliver persuasive mobile marketing content? Read more...

Business communications heavyweight Ragan Communications has teamed up with NASDAQ OMX Corporate Solutions to produce a white paper that unpacks the current social media setups of more than 2,700 businesses and organizations. In “Structuring a Social Media Team” Ragan discovered that as little as 27 per cent of businesses currently have a dedicated social media communicator or team.


26 year old Reddit co-founder Aaron Swartz hanged himself Friday night. His suicide has led to speculation that his legal troubles played a major role in his fateful decision. He was facing up to 35 years in prison for wire fraud, computer fraud, unlawfully obtaining information from a protected computer, and recklessly damaging a protected computer.

The stress of facing Federal prosecution may have contributed to his decision to commit suicide but he also had a well documented struggle with depression and previous suicidal thoughts. Many people are searching for answers and mourning the loss of a fundamental voice in Internet leadership.


Instagram updated its terms of service this week and the backlash has forced the photo-sharing app to rethink their position. The updated terms left users questioning whether or not their photos could be legally sold by Instagram or used in the company’s advertising. Many Instagram users decided to cancel their accounts as the company did not offer an “opt out” option to those uncomfortable with the new terms.

The company’s affiliation with Facebook appears to be behind the updated terms as it seeks to monetize its user data. According to the Associated Press, "The updated terms suggests that Facebook wants to integrate Instagram into its ad-serving system, which can, for instance, promote an item by telling users that their friends 'Like' it. The new terms make it clearer that Instagram could use your photos to market to your friends [...] It said a concurrent change to the privacy policy, a separate document, would help Instagram function more easily as part of Facebook." Read more...

It turns out that common strategies, like putting extra effort into search engine optimization and social media campaigns, may spell the death of your site’s conversion rate. If you want site visitors to interact with your web page and become leads, you’d best ignore standard wisdom and employ a few targeted tactics that, while perhaps not raising your unique hit count, will amp up your conversion rate. Once your conversion rate is at the level you want it to be, it’s safe to fall back on social media and SEO.

“Conversion Rate” is an online marketing term that means, quite simply, the number of people who take a desirable and measurable action, such as contacting you or signing up for a newsletter, as a result of visiting your website. Before you spend more money on advertising and marketing, consider reframing your site from the reference point of this key measurement, turning visitors into clients, and clients into loyal repeat customers.


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Rush Memberships 2014

Touched by one of our bees?

Welcome to our very own news network which provides local and regional audiences with up-to-date news as well as enable us to interact locally on a one-to-one basis.  Find out more about our extended community we call our network here.

Why you should build your community, here is a (short 10 min) Peter Clayton podcast interview of Chris Brogan, author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust -- listen here.

Positive Brand Tweets

Positive Brand Tweets are four times more effective than non-tweet ads!
Research by
Deloitte suggests that a positive-message tweet can be four times more effective at getting a consumer to engage with a brand (hence, driving sales) than a non-Twitter advertisement.  More details can be found in this 8-minute video below entitled ROI Research from Twitter, it's worth a watch as you considering using Twitter for your brand.

ROI research from Twitter

Facebook vs. Twitter


While we still offer custom audience, moderation, and content services for Facebook, we find that clients get more bang for their buck with Twitter and Linkedin, up to 9 times more leads!  Forrester Research on the other hand confirmed that Twitter followers are more likely than Facebook fans to buy from brands they follow.  Twitter 37% Facebook 21% and also more likely to recommend brands to friends (33% vs. 21%)  Studies and statistics speak volumes.  Read more here.


Do Not Purchase Fake Followers

We build organic communities. We do not purchase any followers. Be wary of websites promising you 10K followers for $99. You are better off taking a couple of clients/friends out for dinner for the $99, because we can assure you that you’ll have a better audience. Purchasing followers, while possibly buffering your “follower numbers”, also means no one is listening. Just take your friends out or save your money.  Click here so you can check your favourite twitter accounts for fake followers or read our blog on the subject here.

What Social Media Enables

What is the most important thing you would like to use Social Media for?