BHIVE blog

26 year old Reddit co-founder Aaron Swartz hanged himself Friday night. His suicide has led to speculation that his legal troubles played a major role in his fateful decision. He was facing up to 35 years in prison for wire fraud, computer fraud, unlawfully obtaining information from a protected computer, and recklessly damaging a protected computer.

The stress of facing Federal prosecution may have contributed to his decision to commit suicide but he also had a well documented struggle with depression and previous suicidal thoughts. Many people are searching for answers and mourning the loss of a fundamental voice in Internet leadership.

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Instagram updated its terms of service this week and the backlash has forced the photo-sharing app to rethink their position. The updated terms left users questioning whether or not their photos could be legally sold by Instagram or used in the company’s advertising. Many Instagram users decided to cancel their accounts as the company did not offer an “opt out” option to those uncomfortable with the new terms.

The company’s affiliation with Facebook appears to be behind the updated terms as it seeks to monetize its user data. According to the Associated Press, "The updated terms suggests that Facebook wants to integrate Instagram into its ad-serving system, which can, for instance, promote an item by telling users that their friends 'Like' it. The new terms make it clearer that Instagram could use your photos to market to your friends [...] It said a concurrent change to the privacy policy, a separate document, would help Instagram function more easily as part of Facebook." Read more...

It turns out that common strategies, like putting extra effort into search engine optimization and social media campaigns, may spell the death of your site’s conversion rate. If you want site visitors to interact with your web page and become leads, you’d best ignore standard wisdom and employ a few targeted tactics that, while perhaps not raising your unique hit count, will amp up your conversion rate. Once your conversion rate is at the level you want it to be, it’s safe to fall back on social media and SEO.

“Conversion Rate” is an online marketing term that means, quite simply, the number of people who take a desirable and measurable action, such as contacting you or signing up for a newsletter, as a result of visiting your website. Before you spend more money on advertising and marketing, consider reframing your site from the reference point of this key measurement, turning visitors into clients, and clients into loyal repeat customers.

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No Facebook Account? Not that long ago, Facebook was reserved for the likes of College students across North America. Mom and Dad were not on there; neither was Aunt Marie or your boss. Six years ago this all began to change. Generic accounts could be made, and the selective collegiate demographic of social media changed forever. Facebook became the next best thing since sliced bread and people couldn’t get enough. If you wanted to find out your ex’s latest all you had to do was log on and, situation depending , pat yourself on the back or dig into a tub of Ben & Jerry’s.

Now you can see just about everything and anything on Facebook. From panty ads to political fan pages, Grandma Marge’s Annual Christmas Party event to the seemingly never-ending chronicles of all those guys and girls who you fell out of touch with right after high school. In fact, people expect to see this. To see you: On Facebook.

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One of the Internet’s fastest-growing social networks is good for more than just casual socializing--strategic use of Twitter can help businesses grow their brand and online presence, turning a steady following into a loyal clientele. Tweets alone won’t suffice  in these endeavours, however; rather, a well-planned approach, careful monitoring, and thorough research together can push a company in the right direction.

The business benefits of Twitter are many: it’s instantaneous, versatile, cost-effective and global in scope. It’s a great way to spot trends and competition, and find top influencers who may be willing to help promote your brand--or, at the very least, serve as an example of the do’s of the Twitterverse. And ultimately, it can’t be beat for networking. But before you embark on a Twitter marketing campaign, consider a few key actions:

 

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For those in the business and marketing world, “PPC is dying” is a statement being made ad nauseum by every blogger out there.

Those who aren’t marketing aficionados may not even be aware of what “PPC” means - and probably aren’t sure why they should care.

Pay-per-click (PPC) advertising, also known as cost-per-click advertising, is a model of online advertising that has been used since 2002. The PPC model allows businesses to pay for ad space online based on how many users click on the ads. The reasoning? The more people click on your ads, the more revenue you will gain. Right?

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Though the company has been keeping a low profile about it, eBay has recently begun to test out new features that bear striking similarities to another popular web destination for avid online shoppers.

From Groupon, eBay will borrow the concept of special deals for local services, calling its version eBay Lifestyle Deals. It has now been made available in a few select cities, including Washington D.C., Los Angeles and the San Francisco Bay area. For example, a deal recently offered through eBay was a discount of $60 for yoga: $50 for a month of yoga classes normally worth $110.

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During one of my most trying bouts of unemployment in university, in a moment of exhaustion, I let my eyes drift to the right-hand column of my Facebook news feed (which I have actually adapted to avoid looking at). My eyes lit up. Apparently that day was a nation-wide hiring day for McDonald’s Canada. I was nearing 22 - six years had passed since I last put on my McVisor and stood behind a McCounter taking someone’s McOrder. But I was jobless for the summer. Desperate times called for desperate McMeasures.

So I printed off a resume, pulled some nice clothes on, and walked down to the nearest McDonalds. And within half an hour, I had a McJob.

 

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Rush Memberships 2014

Touched by one of our bees?


Welcome to our very own news network which provides local and regional audiences with up-to-date news as well as enable us to interact locally on a one-to-one basis.  Find out more about our extended community we call our network here.

Why you should build your community, here is a (short 10 min) Peter Clayton podcast interview of Chris Brogan, author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust -- listen here.

Positive Brand Tweets

Positive Brand Tweets are four times more effective than non-tweet ads!
Research by
Deloitte suggests that a positive-message tweet can be four times more effective at getting a consumer to engage with a brand (hence, driving sales) than a non-Twitter advertisement.  More details can be found in this 8-minute video below entitled ROI Research from Twitter, it's worth a watch as you considering using Twitter for your brand.

ROI research from Twitter

Facebook vs. Twitter

 


While we still offer custom audience, moderation, and content services for Facebook, we find that clients get more bang for their buck with Twitter and Linkedin, up to 9 times more leads!  Forrester Research on the other hand confirmed that Twitter followers are more likely than Facebook fans to buy from brands they follow.  Twitter 37% Facebook 21% and also more likely to recommend brands to friends (33% vs. 21%)  Studies and statistics speak volumes.  Read more here.

BHIVE VID

Do Not Purchase Fake Followers


We build organic communities. We do not purchase any followers. Be wary of websites promising you 10K followers for $99. You are better off taking a couple of clients/friends out for dinner for the $99, because we can assure you that you’ll have a better audience. Purchasing followers, while possibly buffering your “follower numbers”, also means no one is listening. Just take your friends out or save your money.  Click here so you can check your favourite twitter accounts for fake followers or read our blog on the subject here.

What Social Media Enables

What is the most important thing you would like to use Social Media for?