BHIVE blog

What's the value of a tweet? A lot according to a study conducted by Deloitte that concluded positive Tweets by brands were four times as effective as non-Twitter advertising for driving sales.

Image from: careerrocketeer.comThe study titled 'Tweets for Sales: Gaming', looked at the impact Tweet response had on the sales of 100 best-selling Xbox and PlayStation 3 video game titles of 2012 in the UK. It was found that Electronic Arts (EA) Games received over 500, 000 mentions and a 29 per cent engagement rate during its launch of the "Fifa 13", its most popular football game. How'd they do it? They planned in advance. Before a big match like the Manchester City and Manchester United derby, EA began building the relationship between the fan and the game through its fantasy team of the week via Twitter thus driving engagement and ultimately increasing sales of its game packs.

Another one of EA's biggest successes was the celebration of Lionel Messi scoring for the 86th time in 2012, in turn breaking Gerd Mueller's 40-year-old record for most goals in a year. Launching a giveaway using the #86messi hashtag, EA was mentioned more than 50,000 times.

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cnn vs twitter article image

Is Twitter a threat to CNN? Last week, He's smart to be afraid.

CNN President Jeff Zucker, was quoted as saying "Twitter is a frenemy" and "the network uses, relies on, and is scared by, social media."When key moments of the Boston marathon explosion unfolded, millions flocked to, not their televisions, but their smart phones and laptops, for updates. When the suspects were cornered on a quiet, residential street, it was a resident, not a journalist, who documented and shared the events from his upstairs window via Twitter and Skype. And it was Twitter, not a news station or even a press release that announced the end of the manhunt after the second suspect was found hiding in a boat.

 

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Nirmala Godhwani was a singer and teacher of classical Indian music for over 40 years. Her voice was her livelihood and it helped her communicate her passion for music. Tragically, six months after being diagnosed with amyotrophic lateral sclerosis she lost her ability to speak. A frustrating search for a solution for the degenerative disease turned up expensive or delay-laden results. Nirmala’s two sons and her nephew, Ajay Godhwani, took it upon themselves to create something that would help their loved one after finding what was available did not adequately suit the specific needs of Nirmala.

Ajay Godhwani is the CEO of Verbally, an app available for free for the ipad. It is an Augmentative and Alternative Communication (AAC) which enables users who cannot use their voices to communicate with the world around them. It was designed with the user foremost in mind: easy to use, customizable and widely available.

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Real estate news talk is daunting: “GTA house prices continue to climb”. “The number of Canadians expecting to buy a home within two years has dropped dramatically”. “Competition is unrelenting among buyers for too few properties for sale”. “Selling real estate has never been harder”. Toronto has seen housing prices reach the stratosphere over the past ten years thanks to low interest rates, a trend Finance Minister Jim Flaherty has attempted to check by tightening mortgage lending rules, beginning four years ago. Additionally, a surge in the supply of new condominium projects has contributed to a chilling effect on the city’s highrise housing sector since summer 2012—while there’s been no let-up in demand for lowrise houses. 

What’s a real estate professional to do? Simple: ramp up their game.

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Over the Easter Holidays, we thought about when we first started out and felt like being a little retro so we dug up this video clip, or otherwise known as our Bhive Original Video Presentation on Vimeo.


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The banner ad has been around for almost two decades now, but it has little to show for itself. Not only is it unimaginative and intrusive, but most readers blithely ignore it. Industry experts agree: the banner ad symbolizes the very worst of what online advertising can offer.

It should come as no surprise, then, that numerous studies show that the banner ad is a dead end, a black hole with no redeeming features. Just look at some of the stats.

In 2012 alone, US users were served a staggering 5.3 trillion display ads, which represented an increase of one trillion since 2009. Each month, the typical Internet user is served a neat 1,707 banner advertisements, while the 25-34-year-old set sees 2,094 such ads in the same time period. You’d think that with such high numbers, banner ads would have a massive influence on potential consumers. But that’s an erroneous assumption.

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What a difference eight years makes: St. Peter's Square in 2005 and yesterday!  Within seconds of the Pope's announcement, Twitter was already trending #pope!  The news spreads faster through private individuals than media outlets.  The simple truth is this: mobile is the future and social media platforms such as Twitter and Facebook are the new media outlets.  Social media is not an advertising or marketing expense, it is an administrative cost.  How does this translate to businesses and individuals looking to connect with their audience?  A growing proportion of traffic is coming from smart phones and tablets. The market is responding with 8 in 10 media buyers planning to increase their mobile advertising in the next 12 to 18 months. The challenge is to not only capture people’s attention on their mobile devices, but also to engage them on a personal level. With a growing distrust of traditional advertising, consumers are tuning out. As many as 79% of television viewers skip at least some ads by channel surfing during commercial breaks.

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The advantage we have with social media, especially Twitter, is the ability to openly listen to other conversations and engage with them as well as connect with individuals having similar interests. Through our research we have found many limitations to Facebook. While a great tool, it limits your ability to connect with people, unless they are on your fan page. Facebook is a good solution for large companies with large budgets, and while we find that Facebook is indeed useful, we still see Twitter as one of the very few “true” social media platforms out there -- where, essentially, you can connect with just about anyone. 

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Rush Memberships 2014

Touched by one of our bees?


Welcome to our very own news network which provides local and regional audiences with up-to-date news as well as enable us to interact locally on a one-to-one basis.  Find out more about our extended community we call our network here.

Why you should build your community, here is a (short 10 min) Peter Clayton podcast interview of Chris Brogan, author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust -- listen here.

Positive Brand Tweets

Positive Brand Tweets are four times more effective than non-tweet ads!
Research by
Deloitte suggests that a positive-message tweet can be four times more effective at getting a consumer to engage with a brand (hence, driving sales) than a non-Twitter advertisement.  More details can be found in this 8-minute video below entitled ROI Research from Twitter, it's worth a watch as you considering using Twitter for your brand.

ROI research from Twitter

Facebook vs. Twitter

 


While we still offer custom audience, moderation, and content services for Facebook, we find that clients get more bang for their buck with Twitter and Linkedin, up to 9 times more leads!  Forrester Research on the other hand confirmed that Twitter followers are more likely than Facebook fans to buy from brands they follow.  Twitter 37% Facebook 21% and also more likely to recommend brands to friends (33% vs. 21%)  Studies and statistics speak volumes.  Read more here.

BHIVE VID

Do Not Purchase Fake Followers


We build organic communities. We do not purchase any followers. Be wary of websites promising you 10K followers for $99. You are better off taking a couple of clients/friends out for dinner for the $99, because we can assure you that you’ll have a better audience. Purchasing followers, while possibly buffering your “follower numbers”, also means no one is listening. Just take your friends out or save your money.  Click here so you can check your favourite twitter accounts for fake followers or read our blog on the subject here.

What Social Media Enables

What is the most important thing you would like to use Social Media for?