As more companies adopt social media into their marketing portfolios, the need for dedicated social media employees is rising along. It’s no longer practical (or recommended) to outsource your social media brand building to an unpaid intern or a marketing rep with a bunch of other responsibilities.
As evidenced by a quick scan of any social media job board these days, the job title “community manager” is in high demand. And any job this hot usually attracts a lot of interest from people looking for a job in that field — along with those looking to hire them.
Has the increased exposure and demand for quality community managers increased the rate of pay that this position commands? Are there any industry benchmarks to gauge if you’re paying your current community manager enough to stay with your organization? How much can you expect to pay a community manager these days to make sure you’re attracting the most qualified candidates?
We polled social media industry blogs and spoke to several industry professionals to help answer these questions. Their responses and the data we found will give you an accurate salary range you can expect to pay, either to keep your current community manager or to entice qualified talent to this important role within your company. Read more...
Since the inception of BHIVE, we have been testing a number of different social media outlets. We must report that Facebook is the least favourite for any business looking to connect and engage with their target audience. If you are considering using Facebook for your business, here are three reasons why you should reconsider:
1. Facebook double dings you. First to grow your page and then again to "boost" your message to those you already paid to "like" your page.
2. Little or no engagement. If you are looking to engage people on Facebook, you have to trust Facebook's targeting methods, which you don't know who will see your ad.
3. Chances are the Facebook runs a like farm of their own to justify your investment. I mean, if you look at who is liking you, they are no different than the ones you can buy from "Buy Facebook Like" type websites. Do we have proof? The videos below makes some pretty strong suggestions to that same fact. Facebook fraud? Maybe, but we couldn't say that and risk a lawsuit now. #lolRead more...
Crowdfunding, or crowd-sourced fundraising, exploded in 2013 and continues to grow in popularity in 2014. Start-up financing has evolved from approaching investors to generating a supportive and generous community of peers. Embracing this method of raising funds as part of your business growth strategy can catapult you to the success you've been striving for, but don't think of creating a crowdfunding campaign without social media support. Having a social presence is integral to gaining the support you need for your crowdfunding campaign.
Social media is popular because people want to feel closer to the brands they use. Understanding this, as a business owner, you should view social media as a way of doing business rather than just a way to mingle. Growing your online communities to spread brand awareness, connect with consumers and other entrepreneurs, share ideas and information as well as engage in meaningful conversation helps to build trust and credibility.Read more...