As more companies adopt social media into their marketing portfolios, the need for dedicated social media employees is rising along. It’s no longer practical (or recommended) to outsource your social media brand building to an unpaid intern or a marketing rep with a bunch of other responsibilities.
As evidenced by a quick scan of any social media job board these days, the job title “community manager” is in high demand. And any job this hot usually attracts a lot of interest from people looking for a job in that field — along with those looking to hire them.
Has the increased exposure and demand for quality community managers increased the rate of pay that this position commands? Are there any industry benchmarks to gauge if you’re paying your current community manager enough to stay with your organization? How much can you expect to pay a community manager these days to make sure you’re attracting the most qualified candidates?
We polled social media industry blogs and spoke to several industry professionals to help answer these questions. Their responses and the data we found will give you an accurate salary range you can expect to pay, either to keep your current community manager or to entice qualified talent to this important role within your company. Read more...